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Avis logo – one of the most recognisable graphic trademarks in the world, has been refreshed and modernised.
The characteristic red colour has been retained, but thanks to the straightening of the letters the logo has become symmetric, more expressive and elegant. The logo reflects the new international strategy of the Avis chain and is the first step in the process of change. Soon, new adverts will appear, coupled with a website, newsletter and a gradual modification of the interior design of our offices. All this is being done to stress Avis’s concentration on the needs of its customers and premium class services.
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New Avis logo